Durasport is an “ultra-performance’ retail sports store located at Changi Jewel and an offshoot of the Durasafe brand. Durasport specialises in premium sport products featuring superlative design, innovation and performance across these sports: running, cycling, swimming, skiing and rock climbing. Durasport targets athletes & triathletes, whether local or tourists & transit passengers, by providing various activity zones which serve to excite, immerse and convince customers.
We appointed award-winning Ministry of Design a second time round (they designed our Durasafe Gallery, winner of 6 international awards including Red Dot Award 2014, Germany), to helm this multi-disciplinary project: ranging from branding, to interiors and signage design.
MOD designed the future-forward store with four specific immersive zones to provide customers an experience of some of the most revolutionary “world’s first” in sports, for example, the world’s first graphene bike from Dassi, the world’s lightest.
Be part of an expanding team! Durasafe owns and operates 3 stores in total:
1. Durasafe Gallery (Westech), opened in 2012
2. Durasport (Jewel Changi, 02-224), opened in April 2019
3. Durasafe Star Vista (Star Vista, 01-29), opened in May 2019
