We started our journey as a design house, designing & producing for many leading international brands around the world.
Through our decades of experience, we find that many fashion brands are exploiting the fashion supply chain. Cotton farmers and factory workers suffer from unsustainable practices. Some may not even earn a livable wage. Consumers have also suffered a loss of value due to the dominance of poor quality products brought about by the blind pursuit of cheap fashion, which has proven to be costlier for you. We therefore set out to make a difference to offer consumers superior quality products at price that is sustainable for the supply chain.
Despite higher production costs, we choose to work with ethical factories. Unlike fast fashion that offer low prices at the expense of quality and paying low wages to the workers, we recognise that conscious consumerism creates more value for everyone in the long term. We are also committed to crafting products of superior quality, comfort and fit, whilst keeping them affordable for you.
We invite you to start on this No Ordinary journey with us.
We aim to always offer you more features, more functions and more value in our products.
Believing that fashion is an expression of one’s individuality, each design is produced in limited quantities. Every piece is like a limited-edition piece.
We also recognise that gifting is central to every human connection. All our accessories come in interesting gift packages and each shirt also comes with a little message to inspire, motivate or build a relationship.
